B2B Digital Marketing Manager
Company Overview
Our client is an award-winning, AI-powered EdTech provider redefining K-12 education. Headquartered in the UAE, they serve millions of students and educators globally, leveraging artificial intelligence, actionable data insights, and culturally relevant content to drive educational equity, access, and excellence.
Job Overview
The Digital Marketing Manager will spearhead all digital marketing and demand-generation strategies for the company's core educational products. Working directly with product leadership, you will design, execute, and optimize marketing initiatives to drive qualified sales leads, accelerate user engagement, and ensure the achievement of ambitious revenue targets.
Key Responsibilities
Strategic Growth & Lead Generation: Develop and execute comprehensive digital marketing strategies across SEM, email, web, and social platforms to maximize target market reach and drive inbound sales leads.
Campaign Lifecycle Management: Design, launch, and manage end-to-end product marketing campaigns. Maintain a dynamic marketing calendar to ensure consistent brand visibility and demand generation.
Cross-Functional Collaboration: Partner with product, sales, and design teams to produce high-impact creative content. Develop robust sales enablement tools that clearly communicate product value and streamline the selling process.
Data-Driven Optimization: Establish key performance indicators (KPIs) and custom dashboards to track campaign health. Analyze customer touchpoints and rapidly adjust live campaigns to maximize ROI and lead quality.
Market Intelligence: Conduct competitive analysis and market research to forecast trends, anticipate customer needs, and refine overall digital marketability.
Team Leadership: Mentor and develop a high-performing marketing team. Establish clear workflows, provide necessary resources, and foster an open, collaborative culture focused on continuous improvement.
Skills & Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related discipline.
Experience: Proven background in digital marketing, product launches, and integrated campaign management. Previous experience in design and copywriting is highly preferred.
Technical Proficiency: Strong working knowledge of enterprise marketing platforms (e.g., Google Marketing Cloud, Salesforce Pardot, Socialbakers).
Languages: Fluency in both English and Arabic is strictly required.
Personal Attributes
Results-Oriented: Resilient in overcoming obstacles, managing bottlenecks, and pivoting strategies to meet tight deadlines.
Exceptional Communicator: Capable of translating complex product features into compelling value propositions for public audiences, PR, and internal sales teams.
Strategic Problem-Solver: Quick to analyze data patterns, identify both successes and failures, and implement actionable solutions.
What We Offer
A high-impact role within a mission-driven organization transforming global education.
A fast-paced, collaborative environment leveraging cutting-edge AI technologies.
Competitive compensation and the opportunity to build products that directly benefit millions of learners.
- Locations
- Amman
- Remote status
- Hybrid
About KK People
At KK People, we believe every great business starts with the right people.
We’re more than a recruitment consultancy, we’re your Talent Acquisition partner, your Human Resources strategist, and your people-first advisor.
Our mission? To empower organizations and individuals by placing people at the heart of every decision.